Jimi is a versatile photographer, based between London and Cape Town. His inspiration draws from his vibrant tales of travel and people, reflecting their narratives through the lens. Characterised by an exuberant style, Jimi's photography captures the vivid energy of his subjects.

Blending 35mm and digital photography, Jimi creates imagery with profound, captivating colours, inviting viewers into his creative realm capturing a rowdy vibrancy with every scene.

His clients include Zara, Depop, KFC, Jean Paul Gaultier, Havana Rum, Jameson Whiskey, M&S, Missoma, Topshop, Gymshark, Smirnoff, Evian, Hugo Boss, Pacsun, L’uomo Vogue, Mixmag, Tatler, DJ Mag, Phoenix Magazine, Off The Rails Mag, NME, The Ragged Priest, Cotton On, Serge DeNimes amongst others.

Jimi also works with a number of musicians and bands that include London Grammar, Isa the Machine, Moonchild Sanelly, Octavian, Connie Constance, Denis Sulta, and many more.